Thursday, February 16, 2012

How about pizza and a beer?

Since 1957 Budweiser has been the world's best selling beer in terms of both units sold and profitability. Kirin Lager from Japan is the second best selling in terms of units sold.  Interestingly, InBev (the conglomerate who owns Anheuser-Busch) has a 50% stake in Kirin brewing.  There's a huge market for Budweiser overseas because it actually does have exceptionally high quality control standards. Can anyone remember the last time they ordered a Budweiser and something was floating in the bottle (yeast or otherwise)? Or the last time you got one that was skunked?, no!  wow, it’s true.

Westvleteren 12 by Westvleteren Abdij St. Sixtus (Belgian Quadrupel) is rated best beer in the world by ‘ratebeer’.  Goose Island Rare Bourbon County Stout is the highest rated domestic beer at number 3.  The Westvleteren 12 will cost you $40 for 1/3 of a liter.  The Goose Island only slightly better at $20 per 12 ounce bottle.

According to the French Culinary Institute the most popular pizza topping in the world is pepperoni.  Upon looking at more than one list I find this true with mushrooms being the most popular non-meat item, and an estimated 70% of the worlds mushroom pizza have canned mushrooms on them.

Domino’s has more outlets per capita in Iceland than any other country.  On that note it seems like Dominos, Pizza Hut and Papa John’s rule the international pizza market with stores on every continent (except Antarctica).  In 2009 36 Billion $ worth of pizza was sold in the United States.

Does this mean that thru marketing it is possible to lower consumer expectations of quality simply by consistently providing low quality product?  I think most ppl would agree a canned mushroom and sip of Bud aren’t very high quality products, but they sell at or near the top trumping many other more high quality products?  Food (and drink) for thought.

Number and facts were found on Wikipedia and

No comments: