Consumer interest in sustainable seafood is lackluster and overshadowed by food safety, according to the results of a consumer survey discussed at the Seafood Business Summit: Consumer Insights on Sustainable Seafood at the International Boston Seafood Show.
The online survey, which polled more than 1,000 consumers, was conducted by the Perishables Group of West Dundee, Ill., in conjunction with Diversified Business Communications of Portland, Maine, which publishes SeaFood Business magazine and SeafoodSource.com.
Survey respondents were asked to rank various factors influencing their purchasing decisions, and “environmental friendliness” ranked No. 6. Food safety ranked 1, followed by type of fish 2 and price at 3.
“With this presentation it’s pretty clear that consumers lack understanding of, or are confused about, sustainable seafood,” added Matthew Owens, director of operations for FishWise, a Santa Cruz, Calif., organization that works with retailers to develop and implement sustainable seafood purchasing policies.
“Based on that, some critics might say that this stuff is a waste of time. But that’s pretty shortsighted for several reasons,” he said. “First, the topic is vital to the future [seafood] supply. Second, the younger generation is the most aware, and they’re going to dominate the marketplace in the future. Third, knowledgeable consumers eat more seafood. And, fourth, we’re at this critical stage between the early adopters and [sustainable seafood] becoming fairly mainstream, and at that stage the first movers have the advantage and other companies are going to get left behind. Sustainable seafood is here to stay, and it’s pretty important that we start to understand what’s resonating with consumers.”
The online survey, which polled more than 1,000 consumers, was conducted by the Perishables Group of West Dundee, Ill., in conjunction with Diversified Business Communications of Portland, Maine, which publishes SeaFood Business magazine and SeafoodSource.com.
Survey respondents were asked to rank various factors influencing their purchasing decisions, and “environmental friendliness” ranked No. 6. Food safety ranked 1, followed by type of fish 2 and price at 3.
“With this presentation it’s pretty clear that consumers lack understanding of, or are confused about, sustainable seafood,” added Matthew Owens, director of operations for FishWise, a Santa Cruz, Calif., organization that works with retailers to develop and implement sustainable seafood purchasing policies.
“Based on that, some critics might say that this stuff is a waste of time. But that’s pretty shortsighted for several reasons,” he said. “First, the topic is vital to the future [seafood] supply. Second, the younger generation is the most aware, and they’re going to dominate the marketplace in the future. Third, knowledgeable consumers eat more seafood. And, fourth, we’re at this critical stage between the early adopters and [sustainable seafood] becoming fairly mainstream, and at that stage the first movers have the advantage and other companies are going to get left behind. Sustainable seafood is here to stay, and it’s pretty important that we start to understand what’s resonating with consumers.”
For an easy to use guide to purchasing resposable seafood also explore the Monterey Bay Aquarium Seafood Watch list of everything seafood and sustainable.
------------------------------------------------------------------------------------------------